Apple Computer and Long-Term Success Essay -- Technology, Computers, E

In the 1970s, technologies such as idiot box cassette recorders and personal computers were revolutionizing the industry. Co-founders, Steve Jobs and Steve Wozniak, were drawn to this technology revolution and in 1976 started orchard apple tree Computers (Abdelsamad et al., 2008). The faction of their charisma and intellect enabled them to design the Apple I computer. Today, Apple is genius of the leading technology companies in the world. However, internal factors such as Apples unclear marketing plan, employee work life negligence, and financial-legal issues have negatively affected their work and sullied their corporate reputation. Apple worked to correct the issues that were detracting from their performance and has had capital success in recent years. However, Apple must learn to continually monitor these areas in order to achieve long-term success and bind a competitive advantage. Since Apples inception, there have been third significant internal factors that have been detrimental to the companys performance. unitary of the factors affecting Apples performance was their inability to distinguish themselves in their industry. In addition to the fact that Apple would not allow exterior computer manufacturers to use their Mac operating system, their products were easily imitable (Abdelsamad et al., 2008).The combination of these deuce factors allowed their rivals, Windows and Intel, to dominate the personal computer (PC) market. It was necessary for the company to focus on a particular marketing mix to gain an advantage over their competitors (Wheelen & Hunger, 2012). Another detrimental factor that was affecting Apples performance was the negative attention the company received when a trade magnetic north was formed at a Chinese factory that ... ....htmlKurtenbach, E. (2011, celestial latitude 20). China probing blast at Apple supplier factory. the States Today Tech. Retrieved from http//www.usatoday.com/tech/news/story/2011-12-20/apple-factory- explosion/52112678/1Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2007). Fundamentals of gay resource management (2nd ed.). New York, NY McGraw-Hill/Irwin. Robertson, D. (2006, August 14). Apple pleads for more condemnation to file. Times - United Kingdom. Retrieved from EBSCOhost. Schoonmaker, D. (2005). Apple Store Opens Here. Grand Rapids Business Journal, 23(26), B2. Retrieved from EBSCOhost. provider responsibility. (n.d.). Apple. Retrieved from http//www.apple.com/supplierresponsibility/. Wheelen, T. L., & Hunger, J. D. (2012). Strategic management and business policy Toward global sustainability (13th ed.). Upper blame River, NJ Prentice Hall.