MEMO TO:Fr. Like Sweeny FROM:Juan Avendano and Albert Hicks SUBJECT:Communications Strategy for enlisting of Priests picture:12-April-2012 ------------------------------------------------- Original Advertising Campaign The original advertise pass was conducted in 1973 and 1974. It targeted to improve the image of priesthood due to the deficiency of understanding and ripe social challenges to priesthood. The prime targets were young Catholic men, of high schooldays or college age. The secondary targets were parents, who can cultivate the vocational decision. However, a view later revealed that teachers and priests were more authoritative than parents, but parents resented vocational intervention. The marrow of the original advertising campaign consisted of printed prototypes of the lives of five priests. The content emphasized the theme of doing for love, not cash and different operate roles that priests play in communities. The print media was d istributed with insertions in day by day local newspapers and just about magazines and distribution through parishes. The goals of this campaign were to do 80% of the tribe at a frequency of at least 5 impressions. The original advertising campaign was deemed a success.
It was evaluated in damage of: 1) the number of recalls, and 2) the changes in attitudes towards priesthood. The highest recalls were in mothers. The close to significant agitate attitudes towards priesthood occurred in the religious culture segment. However, this survey is subject to natural selection bias. Participants in the W ave telephone interviews (I and II) consiste! d of wide awake parishioners. completely 884 self-participated, accounting for < 0.05% of Catholics and < 0.02% of the total population in NYC per the 1970 U.S. Census. Furthermore, the last(a) recall rank and lowest ability to communicate the principal(prenominal) points of the campaign were in the primary prospects. New Communications Strategy This memoranda proposes to extend and modify...If you fate to get a full essay, collection it on our website: OrderCustomPaper.com
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