Marketing Defined

The main business objective of companies is to make money. That is easier said than done. The confederacy has to determine what products go out be inter flip-flop, where they arrange be sold, for what price, and how they will promote it. These decision making processes ar the main knead of marketplaceing. market involves creating the right mix of product, price, vest and promotion. It is the entire scheme that a company uses to make their products basis out from the aspiration. It doesn’t matter if you be selling goods or services, marketing decisions are driven by the needs and wants of the consumer. Therefore, a lot of seek is done to determine what it is that nodes want. This research mountain provide info about the tar fit customer such as their gender, age, income level, and training level. Demographic data comparable this eject be effective in determining price, place, and promotional strategies. For example, Starbucks would not open a coffee shop in low income areas because it is would be considered besides expensive. In addition, changing laws and attitudes puke have a lay impact on how companies market their products. For example, with the focus on “ dismissal green”, many companies are modifying their products to be more environmentally friendly or zip efficient.

When they do this, they also hold this nurture in their advertising. Also, every bit important is deciding how you will get the product to the consumer. Again, information from marketing research can help with this. I repute a time when Levis jeans were publicise regularly on idiot box and! sold only in major department stores. They are now a sound known brand. And with increase competition, few of their products are now sold in Wal-Mart. And why not, Wal-Mart IS the largest retailer. Marketing is a continuous process. Consumer tastes change and the competitive environment can change as well. newfound laws and increasing global competition makes having a marketing...If you want to get a full essay, pasture it on our website: OrderCustomPaper.com

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