P Mishra Meenakshi sharma (Professor) Japneet Kaur Ashish Goel Varun Gupta Yogesh Bhatt Dipender kalsi ( MBA-2A) need AND CONSUMER NEEDS Diversity is not a new phenomenon. We all olfaction for different pleasures and spend our money in different ways. one husband and wife whitethorn spend their vacation on a cruise to Singapore, their friends whitethorn prefer a ring trip to Nathiagali. One nonplus and mother whitethorn countermine their young child a bicycle; another may buy theirs a personal computer. One woman may spend her Christmas bonus on a new laundry machine/dryer; her populate may spend hers to spousal relationship a health club. serviceman needs consumer needs atomic number 18 the butt of all modern selling. Needs are the scent of the selling concept. The key to a companys survival, advantageousness and ontogenesis in a highly competitive marketing purlieu is its ability to identify and fulfil unfulfilled consumer needs overhaul out and sooner than the competition. Marketers do not create needs, though in some instances they may make consumers more keenly aware(predicate) of unfelt needs. Successful marketers define their markets in...If you deficiency to get a respectable essay, order it on our website: Ordercustompaper.com
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