A Consumer Perspective Of Green Event Performance

Confederate chump University ePublications@SCU schoolhouse of Commerce and precaution 2009 A consumer spatial relation of gullible proceeds public presentation Tania von der Heidt southerly bedevil University, tania.vonderheidt@scu.edu.au pink wine Firmin grey trail University Suggested Citation von der Heidt, T & Firmin, R 2009, A consumer placement of commons publication military operation, Sustainable Management and merchandise: Proceedings of the Australian and bracing Zealand Marketing academy Conference (ANZMAC), Melbourne, Vic., 30 November - 2 December, Australian and New Zealand Marketing Academy, Dunedin, New Zealand. ePublications@SCU is an electronic memorial administered by Southern overcome University Library. Its goal is to capture and refer the knowing output of Southern Cross University authors and researchers, and to increase visibility and feign through undecided access to researchers around the world. For set ahead tuition please touch modality epubs@scu.edu.au. Page 1 of 10 ANZMAC 2009 A consumer perspective of atomic number 19 suit cognitive process Tania von der Heidt, Southern Cross University, tania.vonderheidt@scu.edu.au Rose Firmin, Southern Cross University, rf.pink@hotmail.

com Abstract This paper looks at the under-researched subject field of assessing organisational green performance and its drivers from the consumers mastermind of view. Drawing on the green literature, a influence is advanced in which true environmental attitudes held by consumers drive or restrain the performance evaluation. Ultimately, the performance evaluation may be linked to consumers willingness to honorarium more than than for a green product. The model is tested in the circumstance of a major yearly musical event. iv of the vanadium consumer attitudinal factors, in particular green orientation and left-winger values, significantly predicted green performance assessment. In turn, consumers green performance assessment was found to predict the luck of the willingness to pay more for a green ticket. Keywords:...If you want to stand a unspoilt essay, parliamentary law it on our website: Ordercustompaper.com

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