Lifestyles

Lifestyles Introduction If you look up the word Lifestyle in the dictionary you will find the rendering “a instruction of life or style of living that reflects the attitudes and values of a person or group”. However this definition does non pertain much to marketing, or consumer purchasing habits. Another definition that would be of more relevance and importance to marketers is “Lifestyle refers to a pattern of consumption, of how he or she spends their time and money”.

A lifestyle marketing perspective shows how people sort themselves into groups on the basis of activities they enjoy, how they spend their free time, and how they spend their disposable income. This gives marketers a chance for market segmentation strategies. Market segmentation is the filling of groups of people who will be most receptive to a product. This is done using both Demographics (variables such as age, sex, race, income, occupation, education, family status, and geo...If you want to get a full essay, order it on our website: Ordercustompaper.com

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