1. Â Â Â Â Â Â Â Â INTRODUCTION The aim of this report is to evaluate the viability of investment by Hong Leong chemical group in Russia and in particular in the brewing industry. The start step of this project is to analyse the ending of choosing Russia as an seaward attitude. This decision has been based on the attracter of the country in terms of its monetary structure, people skills and handiness and business surroundings. The issue go away be followed by an analysis of the macro environment of Russia using a PEST, mug up analysis and Porters diamond framework. These analyses depart enable the Board to originate a better arrangement of Russias current situation and its capabilities and prox opportunities. The international environment in terms of FDI would be past briefly analysed, concentrating mainly in the Russian situation. Great accent mark will be placed on presenting the Russian effective regime, regulatory environment and risks factors that may ti nge investment decisions in this country due to the crucial occasion that these issues play in investment decisions. The most profitable industries of the Russian economy will be analysed, followed by a more in wisdom analysis of the brewing industry. Finally, the different abroad market serve strategies that may be suitable for Hong Leong theme will be presented. The decision of location of headquarters and useful areas will be also considered. 2.
        SELECTION OF THE COUNTRY The country selected is Russia, which is considered to be virtuoso of the twenty-five leading emerging economies. Thi s decision was guardedly taken after analy! sing its location, capabilities, current situation and potentiality. A. T. Kearney developed the onshore location attractiveness index for 2004, which aimed to evaluate the attractiveness of countries as seaward locations. The criteria used to evaluate countries concentrated on terzetto areas: financial structure, people skills and availability and business environment. Figure 1 summarises... If you necessitate to get a full essay, order it on our website:
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